It takes courage to run your own business. Do you remember the first day you opened your doors? It's scary. But, for those of us who have done it, it's well worth the effort. A recent study of 785 small business owners by Constant Contact survey showed that 84% of business owners say if they had to do it all over again they would still choose to run a small business.
Whether you’re just starting out or have run your business for years, operating and promoting a business entails a lot of effort. You have to put yourself out there to develop a relationship with your intended customers. They count on you to deliver on your promises, but earning someone’s trust is no easy thing. That’s why so many companies are willing to talk about what they stand for and believe in as a company by telling their story through the power of content marketing.
Content marketing is all the rage today, but, simply put, the real purpose of creating content is to bring people to your brand website where you connect with them, developing and nurturing a relationship that leads to a purchase. People want to solve their problems quickly and efficiently. They want to look smarter by sharing what they know. A strategic content marketing program will allow you to do both by providing interesting and informative information for people to read, listen to, or watch.
Educating and motivating others through rich, relevant content is a way for you to connect emotionally with your readers. These emotional connections help you build trust, which turns prospects into customers and customers into fans.
Here's an example of the blog for my business, New Moon Marketing Communications. The Marketing Imagination features original and curated content on what's hot and happening in marketing today. It focuses on each area of my business -- Marketing Strategy, Branding, and Marcom Content.
Content marketing is a powerful sales tool. In addition to increased revenue, effective content marketing can:
Content marketing marries strategy and writing to create an emotional connection with your customers and prospects. Everybody’s jumping into content marketing, but many companies have found they don’t have the right resources or talent to capture and tell their story. Generally, few writers understand marketing strategy, and not all marketing strategists are writers.
Why is strategy so important? Marketing strategy gives your business focus and direction by allowing you to hone in on what’s most important to move your company forward. It helps you identify the right tools and tactics to use by channeling your resources on marketing initiatives that support your overall business objectives. More importantly, a strong strategy differentiates your company from competitors by communicating your distinctive advantage, translating your vision, mission, and objectives into effective marketing initiatives.
Strategy is the foundation for all your communication campaigns because it improves the effectiveness of your marketing messages. And, bottom line, your marketing strategy increases sales and profits by creating consumer preference for your brand.
Effective content marketing includes the strategic creation of text, audio, or video that delivers a relevant and interesting message to a customer or prospect. A good content writer can tell your story and create interest and engagement with words. The end goal is to pave the way for a sale.
As a small business owner myself, I’m constantly juggling multiple balls in the air. I’m taking care of clients and coming up with new product ideas, all while trying to get new clients by marketing my company. Sound familiar?
Why hire me as a consultant?
I have earned Copyblogger's "Certified Content Marketer" designation by completing advanced coursework and passing a detailed review of my work. Copyblogger Media, one of the preeminent marketing and blogging resources for bloggers, is a digital commerce company with more than 200,000 unique customers founded by Brian Clark in 2006.
With more than 30 years of strategic marketing leadership experience, marketing is second nature to me, and I’m pretty passionate about it. My goal is to understand the heart and soul of your business to tell your story. With New Moon Marketing Communications, you’ll get a solutions partner and a trusted advisor. That way you can think about running your business, and I’ll think about your content marketing strategy.
"If growth and profit are critical to your organization's success, you really need to have a conversation with Denise Damron at New Moon Marketing Communications. I've known and trusted Denise for over a decade and have consistently found her to be valuable. She's tackled and succeeded at some of the most complex marketing challenges. Denise is an exceptional marketing strategist and communicator. She brings her "A" game to every interaction and I have always found her thoughtful and strategic approach refreshing, powerful, and effective. "
Christopher G. Padgett, PCC, CPCC
Principal & Executive Coach
Growth Revolution Inc.
A unique, effective content marketing program is not just a bunch of blog posts. New Moon Marketing Communications’ comprehensive approach includes a complete business-building strategy using the latest concepts in content marketing.
This is a comprehensive, turnkey program that is based on sound marketing strategy, coupled with thought-provoking, interesting, and relevant content written to help you connect with customers and prospects in a way that is unique to your business.
The Small Business CONNECT Program includes:
An analytical package serves as the foundation of your strategic blueprint.
This comprehensive marketing approach will:
A strategically aligned package of content elements, including all the mechanics of distribution to your customers or prospects, makes for a turnkey solution.
Elements of your toolkit could include:
This customized program offers flexibility through several different program packages. Whether you want to keep your current customers engaged, or want to attract new customers, there is an option to suit your individual small business needs.