For Small Businesses and Entrepreneurs
Engage, Relate and Expand with Content Marketing
Effective content marketing programs require strategic thinking and strong writing skills. Content marketing marries strategy and writing to create an emotional connection with your customers and prospects. Everybody’s jumping into content marketing, but many companies have found they don’t have the right resources or talent to capture and tell their story. Generally, few writers understand marketing strategy, and not all marketing strategists are writers.
Why is strategy so important? Marketing strategy gives your business focus and direction by allowing you to home in on what’s most important to move your company forward. It helps you identify the right tools and tactics to use by channeling your resources on marketing initiatives that support your overall business objectives. More importantly, a strong strategy differentiates your company from competitors by communicating your distinctive advantage, translating your vision, mission, and objectives into effective marketing initiatives.
Strategy is the foundation for all your communication campaigns because it improves the effectiveness of your marketing messages. And, bottom line, your marketing strategy increases sales and profits by creating consumer preference for your brand.
Effective content marketing includes the strategic creation of text, audio, or video that delivers a relevant and interesting message to a customer or prospect. A good content strategist and writer can tell your story and create interest and engagement with words. The end goal is to pave the way for a sale.
- Content marketing is a powerful sales tool. In addition to increased revenue, effective content marketing can:
- Generate awareness of your brand.
- Position you as a thought leader in your industry.
- Increase the number of qualified leads.
- Improve your conversion rates.
- Lower the cost of customer acquisition.
- Enhance your customer service.
- Enrich your customer relationships to boost retention and up-selling.
Digital marketing uses various marketing techniques delivered via electronic media channels such as the internet, mobile phones or other digital platforms to promote a product or service.
Content marketing is a sub-set, or component of digital marketing that focuses on creating, publishing and distributing written content delivered via multiple channels to various target audiences.