New Moon Marketing Communications publishes a monthly newsletter – The Marketing Imagination consisting of original and curated content on what’s hot and happening in marketing today. To subscribe, click on the “Subscribe to Our Newsletter” button on the menu bar.
Why subscribe to another newsletter? Here are 5 reasons to sign up for The Marketing Imagination:
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To check out the latest issue click here to go to The Marketing Imagination.
Why subscribe to another newsletter? Here are 5 reasons to sign up for The Marketing Imagination:
Bonus Reason: We won’t bombard you with emails. News and updates will come once a month in New Moon Marketing Communications’ newsletter The Marketing Imagination.
Denise has worked with me throughout my 10-year tenure at Humana, as a colleague I supported in Corporate Marketing and then as my director on two different teams. I have always been impressed by Denise’s marketing knowledge, professionalism, and leadership. She knows the full range of marketing disciplines, from advertising to direct response, strategy to analysis. Denise is also gifted at building high-performance teams from the ground up. I saw her do it twice! By the way, she is great to work with — creative and witty.
Betsy Shirey, Communications Consultant at Humana
Denise has been a trusted, insightful business partner since I began at Humana in 2004. Her intellect, excellent writing skills and 100% focus on the experience of consumers have brought much respect from within Humana but also with our members nationally. Denise is a warm, deeply intellectually curious and compassionate marketing, communications, and data driven professional. I have enjoyed partnering with her in a number of capacities, including but not limited to Humana’s Corporate Marketing and Direct Response teams.
Jennifer H. Moeller, Director, Member Engagement, Marketing & Communications, HumanaVitality
Denise is a visionary senior leader who creates, builds, and aligns her teams for success. I’ve been fortunate to be on Denise’s team twice at Humana, working with her in Regional Marketing and more recently in Direct Response Member Communications. Denise has established herself as a pioneer of creative new programs that offer innovative solutions. A quintessential teacher, she energizes those she leads enabling them to flourish.
Teri Olivier, Consultant in Direct Response Marketing focused on Member Engagement
I worked directly under Denise on the Humana Proactive Team as a Design Manager. Denise was a terrific team leader who always developed and encourage her team to develop and grow. She was a inspiring leader and was great at team building as well as driving business solutions for organizational results. I enjoyed my time working with Denise and learned a great deal about the organization from her.
Melinda Childress Med, RRT, AE-C, MSO Provider Consultant, Medicare Risk Adjustment
I highly recommend Denise in a senior leadership role in a marketing, consumer behavior/experience, or healthcare environment. Denise has great strategic vision with a proven track record to build and lead newly formed or existing teams successfully. Denise’s strategic vision, leadership, extensive brand and marketing background, coupled with her ability to drive development and execute strategies, lend Denise to be a valuable asset to any team and company. Shay Dixon, Marketing Manager at Humana
I’ve known Denise professionally for over 20 years. She is dedicated, driven and results oriented. She is a problem solver with the ability to think strategically in any situation. I’ve worked for and with Denise at Humana and found her to be an excellent coach and mentor
Martha Redman, Experienced B2B and B2C Integrated Marketing Communications Professional
Having worked for and with Denise in a variety of roles for over a decade, I have found her to be an exceptional marketing executive and business leader. Denise is trustworthy, outcome driven, and the type of leader that inspires the best in her team and business partners. In a highly dynamic, fast-paced industry, I found tremendous value in Denise’s business acumen, strategic thinking, and instincts. Denise builds win-win partnerships and she is a calming presence in an industry typically dominated by Type A egos. I recommend Denise Damron for any role that demands a blue-chip executive to lead change or drive growth.
Christopher Padgett, PCC, CPCC, Executive Coach
IABC/PRSA
First Place, AV/Slide Presentation
First Place, Overall Content/Design, Print Advertising
Merit, Community Relations, Total Program
Merit, Speech Writing
First Place, Booklets and Brochures
Merit, Marketing and Customer Relations, Total Program
First Place, Overall Content/Design, Newsletters
First Place, Overall Content/Design, Total Program
First Place, AV/Videotapes
First Place, Interpretive Reporting
Healthcare Marketing Report
Silver Award, Physician Newsletters
Ad Club of Louisville
Louie Award, TV Self-Promotion
Doing good work and doing good in the world – that’s the heart of our philosophy at New Moon Marketing Communications. We’re thankful for the many gifts, big and small, that have been given through the years to help us achieve goodness in our lives. To thank our clients for entrusting their business to us, New Moon Marketing Communications will donate 5% of fees for work done for all clients. As a thank you to those who have placed their trust in us by referring clients to New Moon Marketing Communications, 10% of fees for business generated from referrals will be donated. Clients and referrals may designate their donation to one of our non-profit categories or may allow us to select a category.
The Humane Society of the United States is the nation’s largest and most effective animal protection organization. The organization and its affiliates provide hands-on care and services to more than 100,000 animals each year, and provides education and training for local organizations. A leading animal advocacy organization, the organization drives transformational change in the U.S. and around the world by combating large-scale cruelties such as puppy mills, animal fighting, factory farming, seal slaughter, horse cruelty, captive hunts and the wildlife trade.
The mission of Boys and Girls Clubs of America is to enable all young people, especially those in need, to reach their full potential as productive, caring, responsible citizens. Each Boys and Girls Club provides a safe place to learn and grow, ongoing relationship with caring adult professionals, life enhancing programs and character development experiences, hope and opportunity.
The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends. The organization uses science to determine where they work and with whom they partner to protect nature for our future.
The American Red Cross exists to provide compassionate care to those in need by preventing and relieving suffering, here at home and around the world, through five key service areas: disaster relief, supporting America’s military families, lifesaving blood, health and safety services, and international services.
The mission of Dress for Success is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Founded in New York City in 1997, Dress for Success is a global not-for-profit organization offering services designed to help our clients find jobs and remain employed. Each Dress for Success client receives one suit when she has a job interview and can return for a second suit or separates when she finds work.
The new moon symbolizes new beginnings. The period of the new moon is a time to reflect on your true purpose, to envision your goals and dreams – for yourself and for your business enterprise.
A solid marketing platform is based on strategy fueled by consumer insights that drive unique solutions.
Campaign Development
Loyalty and Retention Programs
New Program Development
New Product Launches
Promotional Plans
Special Event Plans
Strategic Marketing Plans
Brand is experiential and focuses on how consumers feel when they encounter your product or service.
Brand Booster
Content Strategy
Customer Experience Audit
Messaging Platform
Content is the backbone of any marketing communications program and should motivate and inspire consumers to desire your brand.
Advertising
Direct Mail
Newsletters, Brochures, Magazines
Presentations
Social Media
Strategy Plans
Web Sites and Email
White Papers
I’ve always been an entrepreneur at heart, so after a successful 30 year career in strategic leadership roles in marketing and advertising I took the plunge and started my own business in 2014. New Moon Marketing Communications is the fulfillment of a dream I’ve had for many years to take the experience and knowledge I’ve gained throughout my career, and use it to help other dreamers, like me, achieve their goal of owning and running a small business.
Some of the companies I’ve worked with include Humana Inc., Fox Television, Sheehy and Associates Advertising, PriceWeber Marketing Communications, and United Way. My education
includes a Bachelor’s Degree in Journalism and Political Science, a Master’s Degree in Marketing, and I am currently a PhD Candidate in Communications. My interests are varied, from photography to travel to writing a recently completed young adult fantasy novel.
My career
Throughout my career I’ve been involved in launching several first-ever initiatives, including a new United Paramount Network affiliate television station and the first local television website for a Fox network affiliate in 1994. I led the media launch of several pioneering medical procedures, including the first lung transplant, the first artificial heart bridge-to-transplant procedure (performed by Dr. William DeVries), and the first cochlear ear implant.
While working for Humana, a Fortune 100 company, I launched several company firsts, including an online health insurance product for small businesses, a full line of first-to-market consumer driven health plans, and the new Medicare Advantage (MAPD) and Prescription Drug Plans (PDP) introduced to Medicare beneficiaries in 2006.
In addition to new product launches I specialize in new program development. I created Humana’s first Medicare member loyalty and retention program, Humana Active Outlook. Taking off on the existing general health education magazine, HAO, this award-winning program was created after doing extensive research with seniors to understand their health challenges as they aged. The program includes a specialty publication, Live It Up! Digest, that contains disease specific health information, a series of local classes and seminars, and a website containing educational health content and on-line classes. To further build a relationship, each member received a birthday card and a holiday card featuring original artwork. Specialty products were produced for family members including the The CareGiver Kit , for family caregivers, and the LifeKeeper Kit, to house vital end-of-life information. The program is still running strong today in its original form, and you can learn all about it at www.HumanaActiveOutlook.com.
In my advertising agency work I served as a senior leader, working with a diverse group of clients. I assessed each client’s individual needs, quickly learned about their products, services, and competitors, and created business-building marketing strategies and tactical programs.
Certifications
I have earned Copyblogger’s “Certified Content Marketer” designation by completing advanced coursework and passing a detailed review of my work. Copyblogger Media, one of the preeminent marketing and blogging resources for bloggers, is a digital commerce company with more than 200,000 unique customers founded by Brian Clark in 2006.
Industry Experience
In addition to working with several Fortune 500 companies I have worked with small to medium-sized businesses. Some of the industries I’ve worked with include the following:
Appliance manufacturing; banking; broadcast television; casino gambling; Catholic Archdiocese; fast food; convenience store; grocery; health care (hospital, health insurance, physician, wellness); home builders association; horse racing, lottery; manufacturing; non-profit/fundraising; orchestra and the arts; paint manufacturer; property development and real estate; retail; social services; stock brokerage/financial services; tool manufacturer; tourism; utilities (water, gas & electric).
My Philosophy
My passion is getting into the mind of the consumer to create innovative, enduring marketing programs that drive businesses forward. Coupled with my strategic perspective and creative instincts, I develop unique and lasting programs that set businesses apart from competitors. Three words that describe me are: perceptive, expressive, and intuitive. I am a prolific idea-generator. I stay focused on the end goal, have a deep understanding of human nature, and know how to influence people with rational thinking and emotional feeling.
My colleague Christopher G. Padgett, PCC, CPCC, Principal & Executive Coach
Growth Revolution Inc., expresses what it’s like to work with me:
“If growth and profit are critical to your organization’s success, you really need to have a conversation with Denise Damron at New Moon Marketing Communications. I’ve known and trusted Denise for over a decade and have consistently found her to be valuable. She’s tackled and succeeded at some of the most complex marketing challenges. Denise is an exceptional marketing strategist and communicator. She brings her “A” game to every interaction and I have always found her thoughtful and strategic approach refreshing, powerful, and effective. “
Giving Back
Showing gratitude and giving back to causes that are important to me and to my clients is an integral part of my philosophy and business model. That’s why I created the 5-10 Give Back Program. This program allows me to support organizations that do good work for animals, children, women, our health, and our planet. All my clients take part in selecting which charity receives their 5-10 Give Back. Additional activities, such as signing up for my blog, allow everyone who does business with me the opportunity to give back.
Connect with Me
My blog, The Marketing Imagination, features original and curated content, and was borne of the notion that good marketing takes a vivid imagination. It’s about making connections others may not see. It’s about taking chances and risking failure. It’s about encouraging you to push the limits of creativity and innovation, coupled with the ever-present need to take action. Each article endeavors to shine a light on new marketing ideas while encouraging you to apply a new way of thinking to your own business.
Subscribe to the monthly blog if you’re looking for a different perspective on how to market your business. Contact me at DeniseDamron@NewMoonMarcom.com to discuss how we can work together to achieve your business dreams.
Successful marketing is fueled by emotion. When you convey the core essence of your company to consumers, you take your marketing to the next level. New Moon Marketing Communications specializes in custom solutions that bring your brand to life, creating an emotional connection between you and your customer.
Small Business CONNECT is our new one-of-a-kind business growth marketing program designed exclusively for the unique needs of entrepreneurs and small businesses. This comprehensive turnkey Content Marketing program is based on sound marketing strategy, coupled with thought-provoking, interesting, and relevant content written to help you connect with customers and prospects in a way that is unique to your business.